Music Festival
Merch Design | Poster Design | Environmental Mockups | Event Curation | Collaborative Design
Wonder & Wander
This group project involved building an original indie folk music festival concept from the ground up, collaboratively developing its name, location, artist lineup, and visual identity. We then extended the identity across a range of promotional materials and merchandise, considering how the visual system could remain cohesive and adaptable across different applications.
Moodboards & Branding Decisions
We began by exploring different visual directions, developing three distinct branding concepts based on those explorations. Each concept was presented and evaluated to determine which best captured the character of the festival before selecting and refining the final identity to carry across promotional materials and merchandise.
Primary Visuals
Primary Poster
Wildposting
Artist Release & Vinyl Insert
Merch & Mockups
T-Shirt
Bandana
Enamel Pin
Tote Bag
Stickers
Bumper Sticker
Vinyl Record
Wildposting Mockup
Bus Stop Mockup
Motion Poster
Extended the festival’s visual identity into motion, exploring how its graphic elements could be animated to create a more engaging promotional piece.